Every Shaleen Cheah design has an untold story and is inspired by the designer’s vibrant ethnic culture and wanderlust eye from her far flung worldly travels.
Designer Shaleen Cheah founded her namesake label in 2015 with the idea of capturing the power of the feminine through whimsical designs, intricate craftsmanship and refined aesthetics that encapsulates the glamour in complexity, the spirit of individuality and the soul of modern elegance.
Cheah’s journey into the fashion world began when she started making her own clothes, “It all started with a jumpsuit.” says Cheah as she recalls the brand’s breakthrough moment. “When people started to express their genuine interest in my designs, that’s when I knew there was a gap in the marketplace and decided to launch my brand to fulfil it.”
From humble beginnings designing for her friends to opening up her very own atelier, one could describe her journey in fashion as a Cinderella story. With a focus on high quality materials, vibrant prints and fine tailoring, the brand is now known for its free-spirited yet sophisticated aesthetics across luxurious resort and occasion wear— all of which have earned her a dedicated, local and international following.
Travel serves as an important creative inspiration for Cheah stating that the brand is built on experiencing the unexpected and the unknown; and that fashion is a form of escapism. From trekking the mountainous terrains of the Andes mountains in Peru to exotic Caribbean seaside escapes, Cheah’s work is characterized by strong influences gathered from her travels from far-flung destinations, communities and cultures— a poetic collision of imagery and personal experiences.
“Our designs are made to tell a story, so you can tell yours.” – Shaleen Cheah
The cornerstone of the brand is to empower women with our designs and create positive impact within the fashion community through innovation, sustainability, inclusivity and community.
Designer Shaleen Cheah charted her journey in the world of fashion in 2015 and has since become a new age favourite amongst whimsical fashion enthusiasts. The namesake label stands for individuality and pieces that speaks volumes about the wearer. Every Shaleen Cheah design is inspired by the designer’s vibrant ethnic culture and wanderlust eye from her far flung worldly travels.
The spirit of Shaleen Cheah echos the designer’s personal style, shaping the brand to embrace all aspects of femininity, sophistication and elegant ease.
Guided by a core principle of effortless chic, Shaleen Cheah’s designs have become synonymous with custom fit, intricate fabrics and fine tailoring, all of which have earned her a loyal and global customer based.
Shaleen lives in Malaysia with her husband and three children.